Matching Items (2)
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- All Subjects: Human services
- All Subjects: Tourism
- Creators: Hall, John Stuart
- Creators: Meyers, Deborah (Of Partners In Brainstorms, Inc.)
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsAshcraft, Robert (Author) / Ashford, Jose (Author) / Becerra, David (Author) / Friedman, Debra (Author) / Gustavsson, Nora (Author) / Hall, John Stuart (Author) / Kennedy, Teri K. (Author) / Marsiglia, Flavio F. (Author) / Melnick, Rob (Author) / Nieri, Tanya (Author) / Rex, Tom R. (Author) / Robles, Barbara (Author) / Segal, Elizabeth (Author) / Tyrrell, Timothy (Author) / Virden, Randy J. (Author) / Welch, Nancy (Author) / Morrison Institute for Public Policy (Publisher) / Valley of the Sun United Way (Funder) / City of Phoenix (Funder) / Alcoa Foundation (Funder) / SRP (Funder) / APS (Funder) / Downtown Phoenix Partnership (Funder)
Created2008
Description
Maricopa County has experienced remarkable population growth for decades, and will continue to do so. But while expanding metro areas tend to pay close attention to physical infrastructure—diligently budgeting for roads, sewers, schools and the like—there is often a relative lack of attention to meeting the future demands for human services. Relying on the expertise from throughout the College of Public Programs, this report analyzes 12 critically important topics, including children and families, poverty, substance abuse, and Latinos.