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- All Subjects: Tourism
- Creators: Andereck, Kathleen L.
- Member of: Arizona State and Local Government Documents Collection
ContributorsAndereck, Kathleen L. (Author) / Arizona. Department of Transportation. Research Center (Publisher)
Created2012-03
Description
The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.