The educational attainment of Arizona’s workforce is less than the national average and has deteriorated over time relative to the U.S. average. Job quality and average earnings in Arizona also are below the national average. These three factors — job quality, earnings, and educational attainment — are interrelated. On average, the higher the educational attainment of a worker, the higher are his or her earnings. The largest increase by far occurs with the completion of a university degree. In Arizona, the average earnings of those with a college degree are approximately $28,140 (73 percent) higher than those with only some college. Thus, working individuals financially benefit from enhancing their educational attainment.

Education decisions are among the most important choices people ever make. So we were surprised and disappointed to see an article so loosely reasoned and reckless in its conclusions as “Five Reasons to Skip College” published in Blank Slate at Forbes.com on April 18, 2006. The article never provides a numerical assessment of the costs and benefits of going to college, uses statistics inappropriately and in a way that biases the conclusions against college, contains conceptual errors on how to evaluate the return on a college education, and greatly exaggerates the only substantive criticism of typical evaluations of the financial worth of a college degree.

The educational attainment in 2000 of the entire 25-or-older population in Arizona was similar to the national average and ranked in the middle of the states. Arizona compared less favorably to two sets of comparison states: “competitor” states defined by the Greater Phoenix Chamber of Commerce and “new economy” states identified by the Milken Institute. In 1990, however, Arizona’s educational attainment had exceeded the national average. Arizona ranked among the bottom 10 states in the 1990 to 2000 gain in educational attainment. Among both the entire population and those active in the labor force in 2000, the
educational attainment of Arizona residents 55 or older exceeded that of their peers nationally.

This report is a reexamination of visitor data first reported in the multi-year "Survey of Visitors to Arizona’s Tribal Lands," which was commissioned by the Arizona Office of Tourism and conducted in 2004-05 by the Arizona Hospitality Research and Resource Center at Northern Arizona University. That study, released in December 2005, analyzed visitor data collected for eight Arizona American Indian tribes and presented that data in aggregate for all tribes. This report, on the other hand, disaggregates that original database to take a more in-depth look at visitor patterns at Rural versus Metro tribes in Arizona.

Generally, this second study found that visitors to Rural and Metro tribes in Arizona are similar in many ways – parties of two persons; parties composed largely of family members; similar educational and income levels; private vehicles as travel mode; similar sightseeing and cultural/heritage activities; similar information sources; relatively high satisfaction levels; and, many similar shopping purchases. The survey also found some significant differences, however, including the following: Travel parties visiting Rural tribes contained more children, more Arizona residents, and had higher numbers of repeat visitors. Visitors to Rural tribes were also more likely to describe the tribe as their main destination; were more likely to engage in recreation and outdoor activities; stayed longer; and, consequently had higher spending. Visitors to Metro tribes were slightly older and visited the tribe as one stop on a longer trip. Visitors also reported slightly higher satisfaction levels at Metro tribes.

A survey of visitors to Native American tribal lands in Arizona was commissioned by the Arizona Office of Tourism and conducted by NAU’s Arizona Hospitality Research & Resource Center in 2004-2005. This research constituted the first major study of visitors to Native American tribes in Arizona and possibly in the Southwest. This final report, Survey of Visitors to Arizona Tribal Lands, provides first-ever baseline visitor data, presented in aggregate for the eight participating Arizona tribes. The study found that visitors to these Native American tribes in Arizona are slightly older, have higher annual incomes, stay longer, and have higher daily expenditures (for lodging, shopping and entertainment) than Arizona visitors generally. Visitors to Arizona’s tribes are also more interested in cultural and historic activities, shopping for arts and crafts, educational experiences and sightseeing than are visitors overall. They are also highly satisfied with their visits to Native American tribal lands.

This survey of visitors to Arizona’s wine tourism regions was undertaken to gather market research on a growing industry, including visitor demographics, travel patterns, satisfaction with the experience and spending patterns. This information will assist the wineries, vineyards, tasting rooms and local tourism communities in the wine regions with targeted marketing efforts, product development, and advocacy for a burgeoning industry that is critical to the health of these rural regional economies.