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Arizona Tourism Statistical Report: Statewide and Regional Tourism Indicators

ContributorsArizona Office of Tourism (Author)

Created2002 to 2012

Description

This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.

Media Plan (Arizona Office of Tourism)

ContributorsArizona Office of Tourism (Author)

Created2006 to 2014

Description

The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.

Arizona Travel Impacts

ContributorsBattelle Memorial Institute. Technology Partnership Practice (Client)

Created2005 to 2016

Description

This report describes the economic impacts of travel to and through Arizona and the state’s fifteen counties. The estimates of the direct impacts associated with traveler spending in Arizona were produced using the Regional Travel Impact Model developed by Dean Runyan Associates. The estimates for Arizona are comparable to the…

This report describes the economic impacts of travel to and through Arizona and the state’s fifteen counties. The estimates of the direct impacts associated with traveler spending in Arizona were produced using the Regional Travel Impact Model developed by Dean Runyan Associates. The estimates for Arizona are comparable to the U.S. Travel and Tourism Satellite Accounts produced by the Bureau of Economic Analysis. The estimates of spending, earnings, employment and tax receipts are also used as input data to derive estimates of other economic measures, including gross domestic product and secondary effects of the travel industry.

Arizona Highways Magazine: Tracking Shifts in Reader Habits

ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)

Created2016-09

Description

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to…

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.

The Impact of Arizona Highways Magazine's Facebook Page

ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)

Created2014-02

Horizon - 1991 (February 13)

ContributorsGrant, Michael, 1951- (Host) / Majure, David (Reporter) / Reilly, William K. (William Kane), 1940- (Interviewee) / Public Broadcasting Service (Broadcaster)

Created1991-02-13

DescriptionPre-recorded Operation Earth Edition. Sting SOTs (Wong); Environment Package with William Reilly (Majure); Margaret Walker Commentary (Shapiro). Segments on environmental issues in Arizona (air pollution, the disposal of hazardous wastes, and the EPA's recommendations on these issues), and Margaret Walker's guest commentary (reduced rates of tourism).

Horizon - 2006 (March 1)

ContributorsGrant, Michael, 1951- (Host) / Public Broadcasting Service (Broadcaster)

Created2006-03-01

DescriptionSegments on Governor Napolitano's announcement that she will run for re-election, new photo radar on the Loop 101 to address speeding in Scottsdale, and the Sonora Tourismo vacation initiative.

Horizon - 1986 (June 5)

ContributorsGrant, Michael, 1951- (Host) / Well, Günther van (Interviewee) / Palacio, Phyllis (Reporter) / Malatia, Torey (Reporter) / McLuhan, T. C. (Interviewee) / Public Broadcasting Service (Broadcaster)

Created1986-06-05

DescriptionGunther Van Well In-Studio Interview (Corso); Selling Phoenix Package (Palacio); Dream Tracks Package (Britton). Segments on terrorism in West Germany, the Discover America Convention, and the Santa Fe Railroad.

Guide to Famous Spots in Itsukushima

ContributorsTokoro Nobufumi (Author) / 所信文 (Author) / Egami Junkichi (Publisher) / 江上順吉 (Publisher)

Created1897

DescriptionMeiji-period illustrated travel guide to Itsukushima, an island near Hiroshima.

Granite Gorge

ContributorsAtchison, Topeka, and Santa Fe Railway Company (Publisher)

Created1905

Description

Detailed map of Granite Gorge section of the Grand Canyon from the pamphlet titled, "Titan of Chasms: Grand Canyon of Arizona."

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