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- All Subjects: Arizona
- Creators: Arizona Office of Tourism
An update to the Flagstaff Regional Plan 2030 (FRP30), to bring its Road Network Illustration (Map 25) into compliance with Arizona Revised Statute requirements and to resolve inconsistencies between Map 25 and parts of the Flagstaff City Code. This update does not alter the intent of FRP30; it is only concerned with correcting errors, removing legal vulnerability, and improving the readability of FRP30.
This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.
This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
The travel and tourism industry matters to Arizona’s economic health and vitality. As one of Arizona’s pillar industries, tourism has been integral to the economic growth and development of the Grand Canyon State shaping it into the amazing destination that it is today. This industry has generated thousands of jobs, billions of dollars in earnings and billions of dollars in tax revenue, all of which contribute to the quality of life for each and every Arizonan.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.