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ContributorsBattelle Memorial Institute. Technology Partnership Practice (Funder)
Created2014-08
Description
A study of a sample of individuals who contacted the Scottsdale Convention and Visitors Bureau from April 2013 to March 2014, to determine their travel patterns (length of stay, activities during stay, trip spending, etc.) and demographics.
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2014-02
Created1988
DescriptionSelected Article Titles: Mecham Recall A Three Ring Circus; AIDS Action Council Challenges Candidates In IOWA; ASU Lesbian Lit Program Accepted; World's Aids Count Tops 77,000; 'Big Hair' On Parade
Created1988
DescriptionSelected Article Titles: The Stress of Aids: Handling It At Work; Co-Dependency Workshop; Dyke View; A Rodeo By Any Other Name; Lynne Harris Mecham Update; AIDS Ranked 5 In TV News Coverage
Created1988
DescriptionSelected Article Titles: Foundation Established To Honor Dale Williams; Scottsdale Celebration Creates Christmas Joy For People With Aids; Gays' Access To Georgetown U. Delayed; Tennessee Gay And Lesbian Task Force Formed; Couples To Hold Legal Forum
Created1987
DescriptionSelected Article Titles: Silence is Golden; New Aids Fundraising Group Forms - "Sharing Weekend" controversy ends; British Gov. Moves On Aids; Ninety People Attend Family Life Hearing; Oregon Bans Anti-Gay Discrimination; Black Woman, Promoting Gay Rights, Seeking Presidency
Created1987
DescriptionSelected Article Titles: New National Lesbian Magazine 'Visibilities', Initiates First Lesbian Risk Study For Aids; Income Tax Tips For Gay And Lesbian Couples; Gay Republicans Organize; Twelce Gay & Lesbian Activists Cleared Of Civil Disobedience Charges; California Includes Gays In Suicide Curriculum
Created1987
DescriptionSelected Article Titles: Reagan Names New Panel Members; Northwest Airlines Withdraws Discriminatory Aids Policy; Aids Action Council Compares U.S. Aids Policies Before House; Man's Lover Gets Custody Of Son; Lesbian Rights Project & NGLTF Urge Non-Discriminatory Stand To Presidental Task Force On Adoption
Created1987
DescriptionSelected Article Titles: New Gay Youth Group Forms; U.S. Aids Leaders Appeal For United Nations Action; Clue Found To Why Aids Becomes Active; Arizona Gay Rodeo Plans Fundraisers; Acitivsts Ask: Why Can't Sharon Come Home?