Matching Items (239)
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- All Subjects: Leather lifestyle
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ContributorsArizona. Department of Transportation (Issuing body) / Kimley-Horn and Associates (Publisher) / Lee Engineering (Publisher)
Created2015-08-31
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1990
DescriptionThree men walking into a fundraising event wearing leather and chains
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1990
DescriptionMen bowing on the ground while wearing leather straps
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1990
DescriptionLeather contest contestants
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1990
DescriptionMan wearing leather chaps standing in front of a leatherware booth
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1990
DescriptionMan in black leather posed on a black motorcycle
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1990-10-23
DescriptionTodd Huelet. Cash Inn Octfest. Charlies Vollyball. Folder title: Bars, 1990 October 23
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1991-01-16
DescriptionArizona Gay Rodeo Association (AGRA). Steer Ms Leather. Todd Hulet. Folder title: Organizations and Bars, 1991 January 16
ContributorsValley of the Sun Gay and Lesbian Center (Contributor)
Created1991-02-17
DescriptionNLA Officers. Leatherfest at Bum Steer. Dancer at JC's Sunday Show. Folder title: Organizations and Bars, 1991 February 17