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Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsArizona State University (Publisher)
Created2021
Description

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2021-2022 academic year. Each individual's name and title are followed by their department. In addition,

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2021-2022 academic year. Each individual's name and title are followed by their department. In addition, the type of terminal degree held, issuing institution, and date of conferral are listed.

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ContributorsArizona State University (Publisher)
Created2019
Description

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2019-2020 academic year. Each individual's name and title are followed by their department. In addition,

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2019-2020 academic year. Each individual's name and title are followed by their department. In addition, the type of terminal degree held, issuing institution, and date of conferral are listed.

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ContributorsArizona State University (Publisher)
Created2012
Description

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2012-2013 academic year. Each individual's name and title are followed by their department. In addition,

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2012-2013 academic year. Each individual's name and title are followed by their department. In addition, the type of terminal degree held, issuing institution, and date of conferral are listed.

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ContributorsArizona State University (Publisher)
Created2014
Description

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2014-2015 academic year. Each individual's name and title are followed by their department. In addition,

An archival record of ASU's instructional faculty provided for accreditation organizations, agencies, and university offices for data collection, evaluation purposes, and referencing. Faculty listed were involved in undergraduate and graduate instruction and research for the 2014-2015 academic year. Each individual's name and title are followed by their department. In addition, the type of terminal degree held, issuing institution, and date of conferral are listed.

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ContributorsArizona State University (Publisher)
Created2006
Description

Part 2 of a record of the academic programs and classes offered during the 2006-2007 academic year at Arizona State University. This part of the document contains information about the Tempe and West campuses, a registry of faculty and other personnel, and accreditation and affiliation information.

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ContributorsArizona State University (Publisher)
Created1998-03
Description

Part 3 of a record of the academic programs and classes offered during the 1998-1999 academic year at Arizona State University. This part contains programs from the College of Public Programs, School of Social Work, College of Extended Education, Graduate College, and University Honors College. It also contains information about

Part 3 of a record of the academic programs and classes offered during the 1998-1999 academic year at Arizona State University. This part contains programs from the College of Public Programs, School of Social Work, College of Extended Education, Graduate College, and University Honors College. It also contains information about summer sessions, international programs, ASU East, ASU West, campus maps, and directories of faculty and other personnel.

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ContributorsArizona State University (Publisher)
Created1996-03
Description

Part 3 of a record of the academic programs and classes offered during the 1996-1997 and 1997-1998 academic years at Arizona State University. This part contains programs from the College of Extended Education and Graduate College. It also contains information about summer sessions, international programs, ASU East, ASU West, campus

Part 3 of a record of the academic programs and classes offered during the 1996-1997 and 1997-1998 academic years at Arizona State University. This part contains programs from the College of Extended Education and Graduate College. It also contains information about summer sessions, international programs, ASU East, ASU West, campus maps, and directories of faculty and other personnel.