An update of Tempe's general plan, containing the city's vision of what Tempe will look like in 2040 and how it will function as a community. The plan is guided by these principles: balanced land use; enhanced quality of life and preservation of neighborhood character; increased economic vitality; sustained mobility/greater accessibility; and sustainability and environmental stewardship.

The information in this report is based on telephone interviews with 700 registered voters. One random sample of 500 registered voters was selected from all registered voters living in Arizona. This sample was proportionately stratified so that voters in each of Arizona’s 15 counties were included in the sample. An additional sample of 100 interviews with registered voters living in Pima County was also interviewed. A third random sample of 100 registered voters living in the more rural counties also was interviewed. The purpose of selecting the two smaller samples was to create sub-samples of Pima County and rural voters that could be compared with the opinions of voters in Maricopa County.