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- Resource Type: Text
Created1987
Description
Selected article titles: "AGRA Takes Top Honors at International Gay Rodeo"; "Goldberg, Crystal, LaBelle, Rufelle to Headline Third Annual Commitment to Life Benefit"
ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2014-02
Created1990
DescriptionSelected article titles: "Nobody Knows the Trouble I've Seen…"; "FDA Grants First Approval of HIV-2 Test"; "Couples Say They Came Out to Census"; "Congressman Asks for Stamp Honoring Ryan White"; "Federal AIDS"
Created1990
DescriptionSelected article titles: "Darkness, Silence, Fire: Thoughts on the Hate Crimes Victory"; "Bush Signs Hate Crimes Law";"Breakthrough Settlement in Landmark AIDS Discrimination Case"; "The Senate's Affliction"; "Butch Buddies"
Created1990
DescriptionSelected article titles: "Court to Block Amendment on Phone Sex"; "'Big Brothers' Agrees to Halt Discrimination"; "KAET Takes Award for AIDS Program"; "In Defense of Intolerance"; "Bootleg Pride Shirts Being Sold"
Created1990
DescriptionSelected article titles: "HRCF Backs Health Bill for Women"; "Second Annual Lambda Literary Awards Finalists Announced"; "NGLTF Director Protests Bush Policies at Presidential AIDS Address"; "The Sex Thing"; "Mighty Mouths"
Created1990
DescriptionSelected article titles: "'Woodies' Changes Policies to Include Same-Sex Couples: Major Department Adds Sexual Orientation to EEO Clause"; "NGRA Settles Claim Against TWA for Gay Couples' Rights"; "No Ordinary Mission Gay Evangelists Converge On Phoenix"; "1990 Census to Include Gay-Related Question"; "Inside the Washington Lobby"
Created1990
DescriptionSelected article titles: "The 1990 Census and Us"; "Gay Arab Group Forms"; "No Such Thing As 'Ex-Gay', Report Says"; "Sexual Behavior Study Released"; "New Kinsey Study of Lesbian Sex Behaviors Looks at Coming Out Process, Increased Lesbian HIV Risk"
Created1990
DescriptionSelected article titles: "Bucking Gay Activism"; "Lesbian Survey Ranks Partnership Rights #1 Issue"; "Post Card Campaign to Mark Rights Bill Anniversary"; "Signs of the Times: DeConcini Yields, Language Discrimination Stops"; "Black and Gay: Coping With More Than Just Ethnicity"