The information in this report is based on telephone interviews with 700 registered voters. One random sample of 500 registered voters was selected from all registered voters living in Arizona. This sample was proportionately stratified so that voters in each of Arizona’s 15 counties were included in the sample. An additional sample of 100 interviews with registered voters living in Pima County was also interviewed. A third random sample of 100 registered voters living in the more rural counties also was interviewed. The purpose of selecting the two smaller samples was to create sub-samples of Pima County and rural voters that could be compared with the opinions of voters in Maricopa County.

The Arizona Department of Commerce has the legislated responsibility to develop a 10 year economic plan for the State of Arizona that wants to accelerate solar adoption, and develop a solar electric industry within the state that would provide economic development. Arizona incentives for solar are mostly provided by the utilities. Technology improvements/cost reductions will allow central solar to compete with conventional baseload and intermediate generation. Implementing the roadmap initiatives will allow AZ to build upon its assets and policies to establish a leadership position in fostering solar.