The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to…
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
DescriptionSelected article titles: Free expo will bring three top HIV/AIDS experts to Phoenix; Virginia ruling allows prosecution of gay men on consensual sodomy charges; Tempe set to offer domestic partner benefits; New Hampshire priest may become first openly gay Episcopal bishop; My Queer Life: Not What the Doctor Orderd
DescriptionRates for lodging and tours operated by the Fred Harvey Company including El Tovar, Bright Angel Cottages, Hermit Cabins, and Phantom Ranch.
The Mexican gray wolf subspecies was listed as endangered in 1976. In 1998 a nonessential experimental population was established in New Mexico and Arizona. Eleven captive-born and reared animals were released into the Blue Range Wolf Recovery Area. In June 2007, the U.S. Fish and Wildlife Service contracted with D.J.…
The Mexican gray wolf subspecies was listed as endangered in 1976. In 1998 a nonessential experimental population was established in New Mexico and Arizona. Eleven captive-born and reared animals were released into the Blue Range Wolf Recovery Area. In June 2007, the U.S. Fish and Wildlife Service contracted with D.J. Case and Associates to assist in planning and implementing public input for a scoping process to identify issues to consider in developing alternatives preparatory to development of a new Environmental Impact Statement for the Mexican gray wolf introduction program.