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This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
The Arizona Department of Transportation, the Arizona Game & Fish Department and the Arizona State Parks Board are required to conduct a study every three years on watercraft fuel consumption and recreational watercraft usage. The fuel consumption data is collected to determine the allocation of motor vehicle fuel tax to the State Lake Improvement Fund. The information on recreational watercraft usage patterns on Arizona’s lakes and rivers is necessary, in part, to determine the distribution of SLIF funds to applicants.
