Matching Items (4)
Filtering by

Clear all filters

118193-Thumbnail Image.png

Arizona Highways Magazine: Tracking Shifts in Reader Habits

ContributorsGinn, Diane Hart (Author) / Pryor, Debra (Author) / Meyers, Deborah (Of Partners In Brainstorms, Inc.) (Author) / Arizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2016-09
Description
The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to…

The primary mission of Arizona Highways magazine (AHM) is to promote travel and tourism in Arizona. The magazine has conducted a subscriber survey approximately every five years since the early 1990s, with the last survey conducted in 2009. However, no longitudinal analysis of survey data has ever been conducted to identify trends over time. This study has provided information regarding the reading habits of AHM subscribers, their interest in AHM editorial content, and their opinions regarding their subscriber experience. Findings from the study also provided insights into AHM customer loyalty, engagement, and purchasing behaviors; the perceived value of subscribership and trust in the AHM brand as a credible source for travel information; reader likelihood of recommending AHM to others; and the influence of AHM on tourism. Finally, this study also provided information obtained from former AHM subscribers, including their primary reasons for nonrenewal and suggestions regarding benefits or offers that would encourage them to reconsider subscribing. Recommendations were developed to assist AHM in adjusting its scope and focus to respond to changing reader expectations and preferences, particularly those in the 25-54 age group, and to support ongoing improvement in AHM's marketing and promotion activities and customer service processes. The recommendations are presented within a suggested implementation plan consisting of short-, mid-, and long-term actions. The research findings can be used by AHM to inform development of subscriber acquisition and retention strategies and to ensure that business planning, editorial, and marketing strategies align with reader expectations of AHM regarding the inherent trust and credibility of its brand.
118124-Thumbnail Image.png

The Impact of Arizona Highways Magazine's Facebook Page

ContributorsArizona. Department of Transportation. Research Center (Issuing body) / Arizona. Department of Transportation (Issuing body) / Partners in Brainstorms, Inc. (Publisher) / United States. Department of Transportation (Contributor) / United States. Federal Highway Administration (Contributor)
Created2014-02
42133-Thumbnail Image.png

Effects of Deicing/Anti-Icing Chemicals on Rubberized Asphalt Pavements

ContributorsLeahy, Rita (Author) / Arizona. Department of Transportation. Research Center (Sponsor)
Created2014-09
Description

The objective of this study was to evaluate the effect of typical chemical winter maintenance practices on Arizona Department of Transportation pavements. A review of previous studies on the effect of deicing/anti‐icing chemicals did not yield definitive recommendations, especially for DIAICs typically used by ADOT. Researchers conducted a laboratory study…

The objective of this study was to evaluate the effect of typical chemical winter maintenance practices on Arizona Department of Transportation pavements. A review of previous studies on the effect of deicing/anti‐icing chemicals did not yield definitive recommendations, especially for DIAICs typically used by ADOT. Researchers conducted a laboratory study evaluating the effects of magnesium chloride, potassium chloride, sodium chloride, and distilled water on eight different open‐graded rubber‐modified asphalt concrete mixes using the boiling test. All experimental factors were found to be statistically significant, and the researchers provide recommendations on which DIAICs should be used for different binder and aggregate types.
43597-Thumbnail Image.png

The Impact of Arizona Highways Magazine on Tourism

ContributorsAndereck, Kathleen L. (Author) / Arizona. Department of Transportation. Research Center (Publisher)
Created2012-03
Description

The purpose of this study was to: 1) examine the effect of Arizona Highways Magazine (AHM) on tourism, 2) determine trip characteristics of AHM subscribers traveling in Arizona, and 3) calculate a benefit/cost ratio for AHM based on the magazine’s cost and revenues as well as the value-added economic impact.