Ranching was and is a distinct American culture with a distinct set of knowledge, values and beliefs. Many of those communities have been weakened by the relentless urbanization of Arizona, but now is the time to create new communities where environmentalists, hunters, birdwatchers, and hikers partner with ranchers to preserve and restore the open spaces we all cherish.

A series of 51 individual “stakeholder” interviews and two focus groups conducted with members of the Pima County business community in fall, 2001, documented significantly divided opinion about the likely economic impacts of the county’s Sonoran Desert Conservation Plan (SDCP). The results of the stakeholder inquiries were striking. Only one major finding reflected consensus, while several others revealed sharp differences of opinion in the business community about the potential economic impacts of the SDCP and associated initiatives.