The information in this report is based on telephone interviews with 700 registered voters. One random sample of 500 registered voters was selected from all registered voters living in Arizona. This sample was proportionately stratified so that voters in each of Arizona’s 15 counties were included in the sample. An additional sample of 100 interviews with registered voters living in Pima County was also interviewed. A third random sample of 100 registered voters living in the more rural counties also was interviewed. The purpose of selecting the two smaller samples was to create sub-samples of Pima County and rural voters that could be compared with the opinions of voters in Maricopa County.

The primary purpose of this study was to develop a plan that enables the Town to facilitate safer and more efficient infrastructure for the traveling public and guide the development of the Business District. This study recommends phased improvement projects to address the multimodal transportation needs of the community, while steering community development and project funding. The study findings will also be incorporated into the Town's Capital Improvement Planning process for the next 5-, 10-, and 20-year time frames.