A benchmark survey was conducted by MAG and ADOT in December of 2006 to determine initial attitudes and awareness of litter issues in Arizona and to evaluate littering behavior. A follow-up survey was then conducted in July 2008, at the end of the first two years of the campaign, to determine if any changes in awareness, attitudes or behavior were realized. Subsequent follow-up studies focused on Maricopa County residents.

As part of the Bureau of Justice Assistance’s Smart Policing Initiative, the Glendale Police Department and the Center for Violence Prevention and Community Safety at Arizona State University found that convenience stores -- particularly Circle K's -- disproportionately contributed to crime and disorder in the city of Glendale. The Center reached out to other law enforcement agencies in the Phoenix metropolitan area, and in June 2011, they authored a report based on 2010 data from four cities: Glendale, Mesa, Phoenix, and Tempe. The 2010 report revealed that, when compared to other convenience stores Circle K’s, were disproportionately responsible for crime and disorder, regardless of their neighborhood or city.