The City of Chandler developed the South Arizona Avenue Entry Corridor Study in 2006, setting forth a vision for the development of the corridor between Dr. A.J. Chandler Park and the new SanTan Freeway, ¾ mile to the south. Between downtown and the freeway is the corridor that the City intends to see redeveloped, with mixed residential and commercial uses to create a dynamic new “front door” for Chandler. The purpose of these design guidelines is to guide zoning requests within the South Arizona Avenue Corridor to achieve the objectives of the Chandler General Plan. The overall goal of these objectives is to implement the vision for South Arizona Avenue. The guidelines address the major design aspects of new office, retail and residential buildings in the corridor. Design Guidelines are not building or streetscape designs; they provide design direction so that each project’s architectural design will reinforce the City’s strategic intentions as this important area of the city responds to its new role as Chandler’s “front door.” These guidelines also identify streetscape design principles for South Arizona Avenue with the objective of coordinating public and private design in the Corridor.