The Arizona Department of Transportation (ADOT) completed a comprehensive customer satisfaction assessment in July 2009. ADOT commissioned the assessment to acquire statistically valid data from residents and community leaders to help it identify short-term and long-term transportation priorities. The survey found that state residents feel: Safe on the state's highways; ADOT keeps the roads clean; ADOT keeps the landscaping well maintained; Satisfied with the Motor Vehicle Division; ADOT is moving in the right direction; Dissatisfied with condition of highway shoulders (should be improved); Dissatisfied with nighttime visibility of highway striping; Dissatisfied with the frequency of public transit where they live; and Dissatisfied with traffic flow on highways during rush hour. Both residents and community leaders said the transportation issues with the highest priorities were: Repairing and maintaining existing highways; Enhancing highway safety; and Relieving congestion on highways.

The primary purpose of this study was to develop a plan that enables the Town to facilitate safer and more efficient infrastructure for the traveling public and guide the development of the Business District. This study recommends phased improvement projects to address the multimodal transportation needs of the community, while steering community development and project funding. The study findings will also be incorporated into the Town's Capital Improvement Planning process for the next 5-, 10-, and 20-year time frames.