In 1996, ASU’s Morrison Institute for Public Policy began asking residents and leaders in Greater Phoenix, “What does quality of life mean to you, and how do you measure it?” After an 18-month process, the first volume of What Matters was published in September 1997, creating a baseline of opinion and data about “quality of life” and what it means to the people who live here. The report was quickly recognized both within the region and nationally among indicator projects for its simple, yet unique presentation of public perception (survey) data and regional statistical, or indicator, data.

During the mid-part of the last decade, when the population growth rate was at its highest, the Phoenix area experienced rapid development and urban sprawl. The result has been an intensification of the Urban Heat Island effect. In this edition of Decades, author Sally Wittlinger discusses this uncomfortable consequence of urbanization.

In a rapidly growing desert metropolis such as Phoenix, the question of which water conservation measures and factors actually save water and which do not is an obviously important one. The water-related decisions made today and in the years to come will have lasting impact on the future of this area, including upon its sustainability. Estimates from the City of Phoenix suggest that, in non-SRP-areas, water demand will exceed water supply by the year 2025--absent droughts or intervention.

This report documents and analyzes the results of a multivariate regression analysis designed to estimate the effects on residential, single-family water consumption of a host of factors, particularly water conservation policies.

In the fall of 1995, the City of Phoenix Police Department convened a special group of people known to be deeply involved with the social and personal aspects of domestic violence. This group, which came to be called the Phoenix Police Department's Joint Task Force on Domestic Violence, consisted of police and criminal justice personnel, social service and health care providers, and a number of interested community members. Task Force members soon began earnest discussions on how best to reduce the incidence of domestic violence-a crime that is, sadly, the number one call for police service in the City of Phoenix.

Community policing — “a collaboration between the police and the community that identifies and solves community problems” — is not new to the City of Phoenix Police Department. They adopted this philosophy in the early 1990s. In 1995, they sought to expand community policing in Phoenix by applying for, and receiving, a $1.5 million grant from the U.S. Department of Justice to implement the Comprehensive Communities Program (CCP) — a project designed to implement community policing in an urban neighborhood and demonstrate its potential.

This briefing paper summarizes the measures used in the CCP evaluation and briefly examines whether
results answer the question: Is community policing effective? More specifically, it focuses on whether the Comprehensive Communities Program resulted in outcomes desired by neighborhood residents. That is—Did crime go down? Do residents feel more safe? Does a formal partnership between the police and a neighborhood make a difference?

This report both updates statistics and perceptions and adds new features. Thus, readers may look at quality of life based on how residents feel or on the trend lines revealed in the numbers. What Matters reports what people think about Greater Phoenix, how they view their own lives, and whether they believe the region is on the right or wrong track. The sections are presented in the order of importance assigned to them by the survey rankings (i.e., Education appears first, Public Safety and Crime second, etc).

What Matters is intended to support decision-making on public issues and to provide a reference for policy makers, civic and business leaders, community activists, and other residents. In response to feedback on previous issues, this edition includes additional indicators for healthcare and more information on higher education. Price and income data have been adjusted for inflation, and more information has been added where appropriate for a fuller picture of trends. Different approaches or completely new sources of data were required in some of this issue’s indicators because of changes in data sources. While every effort was made to choose items that would be stable, there is no way to control for how data are collected or reported over the years. On the whole, however, the 1997 baseline remains intact.

No American metropolis has been more loved or hated than Los Angeles. Witness how for 25 years Phoenix’s mantra has been “We are not L.A.” Unfortunately, that mantra has not produced an agenda for making Phoenix a better place. “Are nots” and “don’t wants” never turn into action, even when there is agreement on what that action should be. “We Are L.A.?,” the second issue in Morrison Institute’s policy briefing series Forum 411: Engaging Arizona’s Leaders, looks at how smog, congestion, and density have defined the two places. The briefing provides an overview of the two metro regions and how they compare on several important measures. The report not only challenges the myth that Phoenix has become too much “like L.A.,” but also proposes a new way of thinking about what it means to be Phoenix. “We Are L.A,?” argues that metro Phoenix must come up its own homegrown identity more powerful than simply “not L.A.”