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- All Subjects: Arizona
- Creators: Fonseca, Julia
- Creators: Arizona Office of Tourism
This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.
This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
The travel and tourism industry matters to Arizona’s economic health and vitality. As one of Arizona’s pillar industries, tourism has been integral to the economic growth and development of the Grand Canyon State shaping it into the amazing destination that it is today. This industry has generated thousands of jobs, billions of dollars in earnings and billions of dollars in tax revenue, all of which contribute to the quality of life for each and every Arizonan.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.
To facilitate discussion about which species might be considered for protection, a series of in-depth interviews were conducted with members of the local science community who have expertise in the areas of birds, fish, invertebrates, mammals, plants and plant communities, and reptiles and amphibians.
Compiles information on plants and animals that are already recognized by the federal government as imperiled species, species which have been extirpated, and a much larger number of species that are in decline either locally or nationally. Descriptions of status, location, distribution, and habitat needs are presented for each species proposed. The report also considers vegetative communities, their history of decline and modification, and recommends priorities for their protection.
Two studies that describe the progress of riparian mapping that is being developed as part of the Sonoran Desert Conservation Plan.
If one species had to be chosen to preserve and restore, perhaps it should be cottonwood. Cottonwood-willow forests, where they exist and are healthy, indicated the presence of a viable riparian area, which is in turn the key to conserving great proportions of our native species. A reflection of the dire status of our riparian systems is that the Sonoran cottonwood-willow and Sonoran mesquite-cottonwood forests.