The primary purpose of the cultural heritage tourism study was to generate information about cultural heritage tourists in Arizona. The project was a year in duration with on-site contacts beginning in October 2004 and ending in September 2005. The survey sites were selected and enlisted by Arizona Office of Tourism and Arizona Humanities Council staff in consultation with the ASU research team. A wide variety of types of sites and three events were enlisted to ensure representation of the variety of cultural heritage attractions in Arizona, diverse geographic locations, and sites with high enough visitation to gather an adequate number of questionnaires.

The Governor's Strategic Partnership for Economic Development has identified 12 industry clusters in Arizona that collectively drive the economy. The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for a region. Tourism is recognized as one of Arizona's 12 industry clusters. In northern Arizona it ranks as the dominant cluster.

Much of the analysis in this report is based on the concept that industry clusters act as primary growth influences on local economies. Strong clusters produce goods or services that can be sold to consumers outside the region, creating a flow of revenue into the region. This influx of revenue stimulates economic activity in other areas of the local economy such as the retail, real estate, or constructions sectors.

This report profiles the tourism cluster in Coconino County with special focus on the Page area. It examines the cluster's composition, relative size, and importance to the regional economy, and it addresses the cluster's dynamics and requirements for growth. In its conclusion, it presents a menu of options for strengthening the cluster in the Page area.

Research into the sensitivity and vulnerability of urban water systems in Arizona reveals that managers are more concerned about factors such as population growth projections, economic trends, and revenue flows. Reliance on groundwater resources in many cases obscures recognition of any direct impact of precipitation on water supply. Given the low level of perceived climate risk among many providers interviewed for this study, it would seem unlikely that climate information would be needed. However, pockets of sensitivity and vulnerability to climatic impacts do exist in the four study areas covered in this study.

Conventional wisdom often views the urban water sector as being among the more sensitive sectors in the arid U.S. Southwest. To test this assumption, the Climate Assessment Project for the Southwest analyzed the water budgets of five Arizona cities to determine how severe the impacts would be from the deepest one-, five-, and ten-year droughts on record. Case study sites for the analysis included the Phoenix Active Management Area, Tucson Active Management Area, Santa Cruz Active Management Area, and the Benson and Sierra Vista subwatersheds of the San Pedro River.