Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.

In March 2004, Governor Janet Napolitano issued Executive Order 2004-07 to create a plan to prepare the state for the significant changes that will occur with the increase in the state’s aging population during the next 15 years. The attached plan is the initial step towards ensuring that Arizona communities are good places for people of all ages to live with independence, purpose, and dignity. The approaches set forth provide a comprehensive set of strategies that state agencies propose to implement in the coming decade to address the changing demographics and ensure that Arizona is indeed ready for significant growth in its aging population.