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- All Subjects: Arizona
- Creators: Arizona State Parks Board
- Creators: Arizona Office of Tourism
This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.
Arizona State Parks' mission is to preserve Arizona’s most precious resources while producing revenues for the State from more than two million annual guests. Visitors from all over the world enjoy Arizona State Parks’ 30 natural and cultural sites.
This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
The travel and tourism industry matters to Arizona’s economic health and vitality. As one of Arizona’s pillar industries, tourism has been integral to the economic growth and development of the Grand Canyon State shaping it into the amazing destination that it is today. This industry has generated thousands of jobs, billions of dollars in earnings and billions of dollars in tax revenue, all of which contribute to the quality of life for each and every Arizonan.
The Arizona State Parks Board was created in 1957 as a government agency with the purposes and objectives to include acquiring, preserving and maintaining areas of natural features, scenic beauty, and historic and scientific significance, pleasure recreation, and health of Arizona’s people.
The purpose of this plan is to provide information and recommendations to guide Arizona State Parks and other agencies in Arizona in their management of motorized and nonmotorized trail resources, and specifically to guide the distribution and expenditure of the Arizona Off-Highway Vehicle Recreation Fund, trails component of the Arizona Heritage Fund and the Federal Recreational Trails Program. This plan includes both motorized and nonmotorized trail information, public involvement results and recommendations for future actions regarding trails in Arizona.
This planning document details the results of extensive surveys of Arizonans’ thoughts, preferences and priorities regarding trails and off-highway vehicle routes. Throughout the year 2008, staff at Arizona State Parks and faculty at Arizona State University partnered to solicit information from more than 5,500 Arizonans about what types of motorized or non-motorized trails they use, how often they use trails, what they like or don’t like about trails, and what trail managers should focus their time and dollars on to make the trail experience better.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.