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- All Subjects: Arizona
- Creators: Arizona Office of Tourism
- Creators: Wittlinger, Sally
This guide is designed to provide an overview of industry trends in the coming year and an outline of how Arizona Office of Tourism's marketing activities will be aligned with these dynamic trends.
This report summarizes the performance of the Arizona tourism industry. Areas high‐lighted are: economic impact, visitation volume and profile data, lodging performance, National and State Park visitation volume, airport passenger traffic, and top attractions in Arizona.
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
The travel and tourism industry matters to Arizona’s economic health and vitality. As one of Arizona’s pillar industries, tourism has been integral to the economic growth and development of the Grand Canyon State shaping it into the amazing destination that it is today. This industry has generated thousands of jobs, billions of dollars in earnings and billions of dollars in tax revenue, all of which contribute to the quality of life for each and every Arizonan.
Arizona’s travel and tourism industry is operating in a new landscape driven by sustained economic challenges, evolving demographics, emerging technology and shifts in consumer travel patterns. Thus the creation and importance of its 5-Year Strategic Plan is to lay the foundation upon which our agency will take the lead and assist in the continued growth and prosperity of our industry over the next five years, further contributing to the overall economic development of the state.
During the mid-part of the last decade, when the population growth rate was at its highest, the Phoenix area experienced rapid development and urban sprawl. The result has been an intensification of the Urban Heat Island effect. In this edition of Decades, author Sally Wittlinger discusses this uncomfortable consequence of urbanization.
Arizona’s performance on environmental indicators of sustainability; EPA standards for air and water quality, urban heat island trends, and the breakdown of energy production and use in Arizona.
In a desert city such as Phoenix, summertime heat is a way of life, but how much does the built environment contribute to the intensity of the heat on a summer night? In urbanized Phoenix, nights don’t cool down as much as in the surrounding rural areas and on more and more summer nights, the official Phoenix temperature fails to drop below 90 degrees. Climate plays a huge role in the comfort and quality of life of residents, with numerous implications for tourism, energy demand, water use, and the vulnerability of low-income families.
Both the effect of climate change on our future water supply and the size of the population that will need to share in that supply are uncertainties that water planners must consider when making decisions regarding our future. We have options, but we have to be sure that we use water efficiently to meet our urban, agricultural, and environmental needs. This Policy Points offers a clear, succinct overview of the status of Arizona’s water supply and what the current drought really means for water availability.