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- All Subjects: Pilgrim's Progress
ContributorsRichards, Timothy James (Author) / Patterson, Paul Malcolm (Author) / Morrison School of Agribusiness and Resource Management (Publisher)
Created1998
Description
Marketing research in consumer packaged goods shows that consumers’ brand choices, category choices, and purchase volumes are all affected by different factors and in different ways by pricepromotions
and advertising. Research also suggests that brand-loyalty, purchase rates, and inventory behavior are important determinants of category choice. These findings are likely to be true of apples as well.
Created1981
Created1981