Matching Items (7)
Filtering by

Clear all filters

43557-Thumbnail Image.png

Print Advertisement Characteristics and Apple Variety Attraction: A MIMIC Model Approach

ContributorsPatterson, Paul Malcolm (Author) / Richards, Timothy James (Author) / Morrison School of Agribusiness and Resource Management (Publisher)
Created1998-04
Description

A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety…

A structural latent variable model of apple variety demand is used to analyze the effect of variety specific newspaper advertisement characteristics on variety attraction (preferences), and in turn on variety demand. The influence of advertisement size, the use of color and the Washington apple logo were analyzed. The estimated variety attraction variable is important in explaining demand. Model specifications which exclude this variable tend to understate demand elasticities. Advertisement size has a positive impact on Granny Smith, Fuji, and Gala sales. Red Delicious sales are positively influenced by color ads, but negatively affected by ads with the Washington apple logo.
78442-Thumbnail Image.png

Bank Book From the Bank of China

Created1958-12-30
Description

This is a bank book from the Bank of China in Havana, Cuba, that belonged to a man named J. Chan. Havana,1958.

78431-Thumbnail Image.png

Letters

Created1955
DescriptionContains documents, receipts, and a certificate for Julio Eng
78412-Thumbnail Image.png

Letter of Citizenship

Created1861-04-28
DescriptionJosefa Lam Chang, a Chinese immigrant born in Canton, was granted citizenship in Cuba. The Ministry of Foreign Relations's Doctor Armando Garcias Garagarza confirmed her citizenship. Changs's parents were named Wong Fi Cho and Secci. Also features a small photo of Josefa Lam Chang.
78411-Thumbnail Image.png

Citizenship Document

Created1951-04-10
DescriptionOscar Fong, a Chinese immigrant born in Canton, was granted citizenship in Cuba. The Ministry of Foreign Relations's Doctor Armando Garcias Garagarza confirmed his citizenship. Fong's parents were named Fong Con Gan and and Chuey Si. Also features a small photo of Oscar Fong.
78318-Thumbnail Image.png

Ship Record of the "Messenger"

Created1860
Description

Records for the ship, Messenger, which brought Chinese settlers from China to Cuba This is a list of causes of death of Chinese settlers aboard the ship on its trip from Macao to Havana. Written in English.

78803-Thumbnail Image.png

Savings Account Book

Created1957-07-11
DescriptionThis is a savings account book for the Bank of China in Havana that belonged to Santiago Crespo A. A few bank transactions were documented on the first page of the booklet. Bank of China, Havana, Cuba- 1957