In 1996, ASU’s Morrison Institute for Public Policy began asking residents and leaders in Greater Phoenix, “What does quality of life mean to you, and how do you measure it?” After an 18-month process, the first volume of What Matters was published in September 1997, creating a baseline of opinion and data about “quality of life” and what it means to the people who live here. The report was quickly recognized both within the region and nationally among indicator projects for its simple, yet unique presentation of public perception (survey) data and regional statistical, or indicator, data.

Beginning in 1996, the City of Phoenix Enterprise Community Job Linkages Initiative set out to increase employment in this distressed area by matching "local people with local jobs." Morrison Institute for Public Policy (School of Public Affairs, Arizona State University) participated in the development of the job linkages initiative and evaluated its two demonstration projects. This report provides the concluding evaluation information for the second project at Friendly House and presents the lessons learned across the job linkages activities.

Project STRIDE has been the source of many personal success stories since it began at Keys Community Center in August 1997. This report describes Project STRIDE’s activities and development over an approximately 16-month demonstration period and offers recommendations for the future. Information was gathered through interviews and discussions with staff, instructors, and participants, observations, and reviews of various program records. This is the second and final evaluation report on Project STRIDE. The first report appeared in June 1998.

This report both updates statistics and perceptions and adds new features. Thus, readers may look at quality of life based on how residents feel or on the trend lines revealed in the numbers. What Matters reports what people think about Greater Phoenix, how they view their own lives, and whether they believe the region is on the right or wrong track. The sections are presented in the order of importance assigned to them by the survey rankings (i.e., Education appears first, Public Safety and Crime second, etc).

What Matters is intended to support decision-making on public issues and to provide a reference for policy makers, civic and business leaders, community activists, and other residents. In response to feedback on previous issues, this edition includes additional indicators for healthcare and more information on higher education. Price and income data have been adjusted for inflation, and more information has been added where appropriate for a fuller picture of trends. Different approaches or completely new sources of data were required in some of this issue’s indicators because of changes in data sources. While every effort was made to choose items that would be stable, there is no way to control for how data are collected or reported over the years. On the whole, however, the 1997 baseline remains intact.