The primary purpose of the cultural heritage tourism study was to generate information about cultural heritage tourists in Arizona. The project was a year in duration with on-site contacts beginning in October 2004 and ending in September 2005. The survey sites were selected and enlisted by Arizona Office of Tourism and Arizona Humanities Council staff in consultation with the ASU research team. A wide variety of types of sites and three events were enlisted to ensure representation of the variety of cultural heritage attractions in Arizona, diverse geographic locations, and sites with high enough visitation to gather an adequate number of questionnaires.