The educational attainment in 2000 of the entire 25-or-older population in Arizona was similar to the national average and ranked in the middle of the states. Arizona compared less favorably to two sets of comparison states: “competitor” states defined by the Greater Phoenix Chamber of Commerce and “new economy” states identified by the Milken Institute. In 1990, however, Arizona’s educational attainment had exceeded the national average. Arizona ranked among the bottom 10 states in the 1990 to 2000 gain in educational attainment. Among both the entire population and those active in the labor force in 2000, the
educational attainment of Arizona residents 55 or older exceeded that of their peers nationally.

Tourism is one of 12 industry clusters widely considered to be driving the Arizona economy according to the Governor’s Strategic Partnership for Economic Development (GSPED). The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for a region. In northern Arizona, tourism ranks as the predominant industry cluster. This paper provides a profile of the tourism cluster in Coconino County, with special focus on the Flagstaff area. It examines the cluster’s composition, relative size and importance to the regional economy. It addresses the cluster’s dynamics and requirements for growth. It reviews important national and worldwide trends affecting tourism in Arizona, as well as the special characteristics of gateway communities. And, finally, it presents a menu of actions to choose from for strengthening the cluster in both Flagstaff and Coconino County.