Full metadata
Title
The Impact of Advertising on Product Choice, Purchase Frequency, and Purchase Quantity: Washington Apples
Description
Marketing research in consumer packaged goods shows that consumers’ brand choices, category choices, and purchase volumes are all affected by different factors and in different ways by pricepromotions
and advertising. Research also suggests that brand-loyalty, purchase rates, and inventory behavior are important determinants of category choice. These findings are likely to be true of apples as well.
Date Created
1998
Contributors
- Richards, Timothy James (Author)
- Patterson, Paul Malcolm (Author)
- Morrison School of Agribusiness and Resource Management (Publisher)
Topical Subject
Resource Type
Extent
46 pages
Language
Copyright Statement
In Copyright
Primary Member of
Identifier
Identifier Value
ASU 21.3:F 12/98-01
Peer-reviewed
No
Open Access
No
Series
Faculty working paper series (Morrison School of Agribusiness and Resource Management)
Handle
https://hdl.handle.net/2286/R.I.12507
Note
Faculty working paper series (Morrison School of Agribusiness and Resource Management) ; MSABR 98-01
Includes bibliographical references (p. 26-27).
System Created
- 2012-03-20 09:39:29
System Modified
- 2021-10-13 11:17:27
- 2 years 8 months ago
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