Arizona Cultural Heritage Tourism Study

The Cultural Heritage Tourism Study was commissioned and funded by the Arizona Office of Tourism to generate information about cultural heritage tourists in Arizona. Data was collected from October 2004 to September 2005 at 18 sites and three festivals located throughout the state. Sites were selected by the Arizona Office of Tourism and staff of the Arizona Humanities Council in consultation with the research team led by Kathleen Andereck, Ph.D., and Evelen Ng, Graduate Research Associate, Department of Recreation and Tourism Management, Arizona State University. Sites emphasized Arizona history and culture, including a Native American and/or Hispanic focus.