Description
The goal of the national media plan is to incorporate the Office of Tourism's mission, brand dimensions and creative concepts into the media execution and selection; form smart and strategic alliances with tourism and non-traditional partners; and to extend its message through cohesive added-value programs.
Included in this item (7)
Details
Title
- Media Plan (Arizona Office of Tourism)
Contributors
Agent
- Arizona Office of Tourism (Author)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2006 to 2014
Subjects
Collections this item is in
Identifier
- Identifier ValueGV 6.3:M 32