This Campaign Effectiveness Travel Behavioral Study, conducted for the Pima County Department of Environmental Quality, was designed to evaluate the specific effectiveness of the 2012-2013 Clean Air Campaign, as well as analyze the overall effectiveness of the air quality media campaign after 23 campaign sessions. New to the current study, the survey also measured baseline awareness/knowledge related to storm water and hazardous waste issues.
Included in this item (2)
- Identifier ValueXCPM 18.3:C 53/2013
- Accompanied by: Executive summary (17 pages).