Identifying Customer-Focused Performance Measures

The Arizona Department of Transportation (ADOT) completed a comprehensive customer satisfaction assessment in July 2009. ADOT commissioned the assessment to acquire statistically valid data from residents and community leaders to help it identify short-term and long-term transportation priorities. The survey found that state residents feel: Safe on the state's highways; ADOT keeps the roads clean; ADOT keeps the landscaping well maintained; Satisfied with the Motor Vehicle Division; ADOT is moving in the right direction; Dissatisfied with condition of highway shoulders (should be improved); Dissatisfied with nighttime visibility of highway striping; Dissatisfied with the frequency of public transit where they live; and Dissatisfied with traffic flow on highways during rush hour. Both residents and community leaders said the transportation issues with the highest priorities were: Repairing and maintaining existing highways; Enhancing highway safety; and Relieving congestion on highways.