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Morrison Institute for Public Policy is a leader in examining critical Arizona and regional issues, and is a catalyst for public dialogue. An Arizona State University resource, Morrison Institute is an independent center that uses nonpartisan research and communication outreach to help improve the state's quality of life.

Morrison Institute is part of the College of Public Programs in the School of Public Affairs at Arizona State University. Additional publications are available at the Morrison Institute for Public Policy. Date range of repository publications is 1992 – 2015.

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Destination Flagstaff: How Important is the Flagstaff-Area Tourism Cluster?

ContributorsHeffernon, Rick (Author) / Andereck, Kathleen L. (Author) / Rex, Tom R. (Author) / Vogt, Christine A. (Author) / Flagstaff Convention and Visitors Bureau (Client) / Morrison Institute for Public Policy (Publisher)
Created2000-01
Description

Tourism is one of 12 industry clusters widely considered to be driving the Arizona economy according to the Governor’s Strategic Partnership for Economic Development (GSPED). The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for…

Tourism is one of 12 industry clusters widely considered to be driving the Arizona economy according to the Governor’s Strategic Partnership for Economic Development (GSPED). The term "cluster" refers to a geographic concentration of interdependent companies, suppliers, products, labor pool, and institutions that together constitute an important competitive advantage for a region. In northern Arizona, tourism ranks as the predominant industry cluster. This paper provides a profile of the tourism cluster in Coconino County, with special focus on the Flagstaff area. It examines the cluster’s composition, relative size and importance to the regional economy. It addresses the cluster’s dynamics and requirements for growth. It reviews important national and worldwide trends affecting tourism in Arizona, as well as the special characteristics of gateway communities. And, finally, it presents a menu of actions to choose from for strengthening the cluster in both Flagstaff and Coconino County.